Tuesday, February 05, 2013

Loudmouth_golfbagHey, man, nice bag. That's probably the last thing you'll ever hear at a golf course. While golf apparel has undergone a sea change in the last five years from Rickie Fowler's Creamsicle shirts to Freddie Couples' sockless-and- spikeless look at Augusta, the golf bag has remained frozen in the 1990s, a David Duval in a Rory McIlroy world.
Mitch Mitchell and Dave Macintosh, the founders of Molhimawk, want to change that. Molhimawk -- which means "albatross" in Maori -- designs carry bags with bold designs, and Mitchell and Macintosh are hoping that golfers will like bags with swagger. To that end, Mohimawk has teamed up with Loudmouth Golf -- yup, the company that created John Daly's disco-ball pants -- to design a series of bags with Loudmoth's famous designs, like the "Magic Bus" [photo, right].
"We want to take classic patterns and give them a fun, fashion-forward twist," Mitchell said. "We're two guys who love to golf and felt there was a real need for fun, energetic, vibrant golf bags."
Mitchell and Macintosh got the idea for the company while playing the Olympic Club in San Francisco, one of the more vigorous walks you'll find in golf, and they sketched out their first business plan on -- you guessed it -- a cocktail napkin in the clubhouse.

\ Bag2Molhimawk launched in 2009, and the partnership with Loudmouth started last year. The bags debuted in December and a month later the five eye-catching patterns in the line turned a few heads at the PGA Merchandise Show in Orlando.
"People went nuts," Mitchell said. "They went crazy over the bags."
One of the things he heard from several people at the PGA Show was that while they loved the Loudmouth style, they couldn't quite pull off the clothes. But they could carry a Loudmouth bag.
Mitchell said that Molhimawk bags are build for comfort and durability, and promises that it will feel like the lightest bag you've ever carried.
"We are serious walking golfers and our No. 1 goal was comfort," Mitchell said. "We also work closely with the manufacturer to make sure they are incredibly durable."
The Molhimawk carry bags are available at both Molhimawk.com and Loudmouthgolf.com for $150. Molhimawk donates 2 percent of all sales to The First Tee of San Francisco youth-development program.

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