Oakley announced Thursday that Bubba Watson, the 2012 Masters champ, has officially joined the company's golf staff.
Watson, 34, is coming off of a stint as the face of Travis Matthew, another Southern California-based apparel brand, and is excited about the change.
"When you look at Oakley as a brand before I was involved, it's fun, it's athletic, exciting, cutting-edge, all those words come to mind," Watson says. "When they came to me and wanted me to partner up and wear their stuff, why wouldn't I be on board?"
While he'll be sporting Oakley's men's performance golf collection, Watson's signature visor and buttoned-up polo look will remain unchanged. To celebrate its new addition, Oakley created an animated welcome video, which can seen below. (Photo courtesy of Oakley)