FootJoy Introduces 'M:Project' Footwear

FootjoyIt looks like 2013 is already shaping up to be the year of the lightweight golf shoe. On
the heels of Adidas Golf's Adizero Tour launch (the company's lightest shoe
ever at 10.6 ounces), FootJoy announced not only a new, lightweight shoe, but also
an entirely new footwear family. The M:Project ("minimal construction
equals maximum feel") line promises to deliver lightweight flexibility
with minimal construction.
The so-called "minimalist movement" in golf footwear stems from
the idea that getting a player's feet as close as possible to the ground will
improve his or her stability, control and lower-body movement throughout the
swing.
All of the models in the M:Project collection feature extra space in the
forefoot to let toes spread out and increase grip, a strategically placed toe
guard to protect against abrasion, low-profile Softspikes and a two-year
waterproof warranty. The ten cleated and spikeless style options range in price
from $135-$165. For more information, visit footjoy.com/mproject Photo courtesy of FootJoy  
 

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