Mike Ferris, TaylorMade's vice president of product marketing, was counting each stride as he marched across the front of the conference room. "Twelve, thirteen, fourteen," he said before touching the wall, turning around and pacing back again. "Fifteen, sixteen, seventeen." P.T. Barnum would have loved the way Ferris had just shown how much longer TaylorMade claims the new RocketBallz 3-wood is than last season's Burner SuperFast 2.0.
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"We have never seen a fairway wood that has gone right up to the USGA speed limit," Olsavsky says. "We had some things made from titanium that got close, but no one wanted to pay for them, so we're excited to be able to produce a product in a steel construction that goes right up to the USGA limits for coefficient of restitution [COR] and CT [the face's trampoline effect]." Like the rest of TaylorMade's 2012 wood and rescue offerings, the RocketBallz line features a white matte finish on the crown and a black face to aid in alignment. But unlike the R11 clubs, the RBZ models are not adjustable—TaylorMade hasn't been able to incorporate moveable weights into a head that features a channel on the sole. (At least not yet.) The fairway woods will be available in both standard and Tour models. The Tour version has a slightly smaller head, a more open face angle and a fade bias. Similarly, TaylorMade will offer a standard RBZ Rescue club and a Tour Rescue. When they arrive in pro shops on Feb. 3, the RocketBallz fairway woods will come standard with aMatrix Ozik XCon 5 Matrix Ozik RUL 70
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