Tuesday, September 06, 2011

Depending on the player, spin can either be a blessing or a curse off the tee. For slow-swinging players, adding a little more spin can increase carry and overall distance. But for heavy-hitters, too much spin can balloon tee shots and cost serious yards.
Bridgestone prides itself on making spin-killing drivers for better players and the company is set to release two new offerings for fast-swingers.
The J40 445 (below) is made by fusing four pieces of titanium and repositioning the discretionary weight saved in the process to the perimeter of the head to increase the moment of inertia. Coupled with a face that is thicker in some areas and thinner in others to expand the sweet spot, the 445-cc head produces a mid- to high-launch with low spin for longer drives. J40_445driver_600x600
The J40 430 (below) has a slightly smaller head but uses the same four-piece construction and face technology. While it's still forgiving on mis-hits, accomplished players should be able to maneuver the ball off the tee more effectively with the 430-cc head. The ball flight of the J430 is also lower than the J40 445's and it produces even less spin. J40_430driver_600x600
"In the J40 445, we've made forgiveness the most important aspect of the driver design," says Corey Consuegra, Bridgestone Golf's club manager. "With the J40 430 we focused our efforts on workability and control. We now have high-launch, low-spin offerings for two very different types of players, both of whom value increased distance and consistency."
Look for the J40 445 in 9.5°, 10.5° and 12° lofts in pro shops starting in October. The J40 430 comes out in January, 2012, and will be offered in 8.5° and 9.5° heads. Both will come standard with a Project X graphite shaft and cost $399. See-Try-Buy: Learn more about Bridgestone clubs, and schedule your fitting with GolfTEC or Golfsmith. Related: Follow David Dusek on Twitter | Facebook

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