Everyone mis-hits shots, including the pros. So before Cobra Golf designers sat down and started to create the follow-up to the S2 driver, they took a close look at those missed shots.
More than 25,000 thousand of them.
Their research revealed that most mis-hits aren't directly to the left or right of the sweet spot. More often, misses are hit either low in the heel area or high in the toe.
Armed with that information, Cobra set out to not only make a larger sweet spot for the new S3 drivers (above), but also one that would improve the club's performance in the areas where players miss.
Looking at the face of the new S3 and S3 Max drivers, golfers will notice that the head is more ovular, bulging near the toe area.
"We changed the face thickness distribution across the face to optimize ball speed in this elliptical pattern," says Tom Preece, Cobra's vice president of research and development. "this helps to create a 30 percent larger sweet spot in the S3 than its predecessor [the S2], which really makes it more forgiving on off-center hits."
One thing that didn't change when Cobra transformed the S2 into the S3 was Adjustable Flight Technology. This system allows golfers to unscrew the S3's head from the shaft and re-attach it in one of three different settings—Neutral, Closed and Open—so golfers can get the face angle they want. For golfers who tend to hit a slice, Cobra's S3 Max driver (right) is built with some offset to help close the face at impact. It also features an aerodynamic alignment aid in the back of the crown to help golfers get the driver set properly behind the ball at address.
Like the S3, the S3 Max has a 460cc head made from titanium, but it does not allow golfers to adjust the face angle of the club.
Both clubs will come standard with a Fujikura Blur shaft—45 1/2" for the S3 and 46" for the S3 Max—and should retail for about $299. See-Try-Buy: Learn more about Cobra clubs, and schedule your fitting with GolfTEC or Golfsmith. Related: Follow David Dusek on Twitter | Facebook