Friday, August 13, 2010

By Woody Hochswender

Wearintheworld-scoreboard If you have been following Adidas Golf's summerlong "Wear in the World" event, in which two guys compete to win a job with the company in "social media," then you know that this is kind of like "The Apprentice" crossed with "Mad Men" (emphasis on mad).
In recent weeks, the contestants have dressed up as geishas, samurai, and hockey goalies; held putting contests on ice and in public squares; and created ads and product videos about Adidas apparel, including testing their Adidas ClimaProof 3-Way Storm golf jackets while riding jet skis on choppy water (the clothes actually kept them dry).
As well-documented on Twitter and Facebook, the two fortunate fellows, Chris Dukeminier and Steve Olsen, are back in the U.S. playing Bandon Dunes, on the Oregon seacoast, where the caddies wear Adidas apparel. The wind, rain, and fog tend to give their ClimaProof Storm Ultimate jackets and pants a serious workout. Wednesday they played Pacific Dunes and Old Macdonald and today they're on Bandon Trails. Read more at golf.com/wearintheworld, a collection of Golf.com blog posts following Adidas Golf's "Wear in the World" adventure.

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