Wednesday, July 14, 2010

TaylorMade-2010-British-LogoST. ANDREWS, Scotland — You'll see a unique logo on the golf bags of TaylorMade staff players like Sergio Garcia, Dustin Johnson and Kenny Perry this week. Once again, the company's designers gave created a symbol-rich logo to celebrate the championship.
Here is what each piece of the logo represents:
The two towers on the top depict St. Andrews Cathedral, which is located about a mile away from the Old Course. Legend has it that the bones of the apostle Andrew, lost in a shipwreck, washed ashore at the settlement that came to be called St. Andrews.
The clock in the center of the logo matches the clock on the top of the Royal & Ancient Clubhouse, one of the most iconic structures in golf. The hands on the clock are set to 11:30, matching the date when the town of St. Andrews was thought to be named (November 30).
The fleur-de-lis, located just above the clock, is a prominent element in the Royal coat of arms of Scotland.
"NF 90" stands for Nick Faldo, who won the British Open at St. Andrews in 1990.
Below the word "Open" is a small stone arch, representing the Swilcan Bridge. Located in the 18th fairway, golfers must walk over the bridge to cross the burn to reach their drives. Over the years, thousands of golfers have had their photos taken on the bridge.
The red ribbon bearing the year "2010" at the bottom represents the Champions Belt, the prize awarded to early Open Championship winners. It was not until 1872, after Young Tom Morris won his third Open Championship (and permanent ownership of the belt), that the claret jug became the prize.See-Try-Buy: Learn more about TaylorMade clubs, and schedule your fitting with GolfTec. Related: Follow David Dusek on Twitter | Facebook

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