Stewart Cink using Twitter-covered bag at British Open
ST. ANDREWS, Scotland — Golf's most popular Twitter personality also happens to be the defending champion of the British Open. Stewart Cink was into Twitter well before his win last year at Turnberry, but as his fame grew, so did the number of people following him on the social networking site. As of Tuesday morning, more than 1.2 million people around the world were getting 'Tweets' (140-character-or-less messages and photos) delivered to their computers and mobile phones from Cink.
To wish Cink good luck in his tournament defense, Nike, one of his main sponsors, recently encouraged Cink's Twitter followers to send him inspirational messages and words of encouragement. Hundreds did, and a select group of those messages now cover the golf bag that Cink will use this week at St. Andrews. (Click image for a closer view.)Here is a sample of some of the messages that Cink received:@parshooter9471: You can't spell St. Andrews without S-T-E-W!@bobdiercksmeier: Win jug #2 @ Open #150. @JonGPRoRosa: Drive it! Attack it! Cink it!! Play your heart out CHAMP!!
At the end of the week, Nike plans to ask Cink to pick a message, and that Twitter follower will then receive a bag of Nike goodies identical to the ones handed out to each staff player at this year's British Open. (The included hoodie and customized Nike Air Max 360 shoes will not be made available at retail.)