Tuesday, November 10, 2009

With bold, blue packaging and a name like Crush, it's not hard to guess which group of golfers Nike is trying to attract with its newest ball: players who want to outdrive everyone. Nike Crush Golf Balls Designed specifically for golfers with a swing speed between 80 and 95 miles per hour (the average for most weekend players), the Crush has a soft, low-compression core and an ionomer cover designed to reduce sidespin for increased accuracy.
Rock Ishii, Nike Golf's director of product development for balls, said in a release, "I believe we've done a great job designing a longer and straighter golf ball for a wide range of swing speeds at a mid-tier price."  
The Nike Crush is available now for about $30 per dozen.

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