Ernie Els got a little help from Callaway Golf in Shanghai at the HSBC Champions, where he finished second after shooting 63 on Sunday.
"I started playing a new golf ball that Callaway made," Els said. "This is what I've been looking forward to, is this golf ball. It would have been unbelievable if I could have won with this ball. It would have been great for Callaway and myself. I'm looking forward to the future now, and I think my equipment is now spot on."
Els was referring to the new Callaway Tour i(s). Ryan Moore, who finished third, also used it.
The Callaway Tour i(s) is a four-piece ball that Steve Ogg, Callaway's vice president of ball R&D, called "the most highly-engineered golf ball product we have ever come out with."
According to Ogg, the Tour i(s) is the softest ball Callaway has produced, but what makes it special is a large degree of spin separation, which makes it possible to put a lot of spin on iron shots and very little spin on drives.
"The ball has a high core compression differential," he said. "That is the difference between the compression of the inner core and the outer core. When you have a high-compression outer core, the ball holds it shape better when you're hitting wedge shots so you can give it more spin."
The greater force of a driver, he said, will penetrate the outer core and compress the soft inner core. That reduces spin and creates greater distance.
"It morphs to the shot that you want," Ogg said, "yet retains all the distance of the previous Tour i golf balls." The Callaway Tour i(s) will be available in mid-January for about $43 per dozen. In the video below, Ogg talks more about the ball.
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