My New Year's Resolution
Over the last three months, more than one golf company executive has told me the outlook for the 2009 season is not good. When people are worried about the economy, their jobs and the shrinking value of their homes, selling a new $500 driver is about as easy as playing the 17th at Sawgrass during a hurricane. So my New Year's resolution is going to be for you: Whenever I can, I'm going to let you know about quality products—from companies large and small—that will not only help you enjoy the game more, but will also deliver good value.
Some things will be inexpensive, but good values do not always come with a small price tag. For example, my friend David, who lives in Vail, Colo., loves wearing his FootJoy Classics Dry Premiere golf shoes, which sell for $345. That's expensive, but the shoes could be considered a good value because David has worn them for more than six years. They still look great, and he has no plans to buy new shoes any time soon. If David gets a seventh season out of those shoes, his cost for them will be $49.29 per year. In my book, that's a great value for a comfortable, stylish, waterproof shoe.
Hey, like everyone else, my 401(k) tanked in 2008. But after you have toasted in the new year, rest assured that someone will be helping you find great golf equipment that will leave a few bucks in your wallet.