You can’t put a price on a Ryder Cup victory, but how about a Ryder Cup venue?
That’s a different deal. Just months after hosting golf’s biggest biannual competition, Gleneagles in Scotland is on the blocks.
Alcoholic-beverage behemoth Diageo plc, which owns Gleneagles, is accepting offers on the resort, which could command more than 200 million pounds (roughly $300 million), according to the Times of London.
Word of the move comes at a time of surging real estate prices throughout the UK and hints of heightened interest in Gleneagles itself, triggered by a certain sporting event.
Diageo spokeswoman Rowan Pearman told Bloomberg Business that the company has received “numerous expressions of interest over the years and particularly since the Ryder Cup. As you might expect, we have a duty to consider such interest carefully.”
Set on 850 acres in central Scotland, Gleneagles is home to a 232-room hotel, a golf academy, a par-three course and three 18 hole layouts, including the PGA Centenary Course, where the ’14 Cup was played in September.
But its roots in the game reach farther back than that. In 1921, three years before the hotel opened, Gleneagles staged a match between golfers from Great Britain and the United States, a contest that evolved into the Ryder Cup.
And yeah, the side from Europe won that initial meeting, too.