Just when he gets back in the winner's circle, along comes a reminder of his lousy year
This one has been provided by the UK trade journal, Campaign, which selected a TV commercial starring McIlroy for a dubious honor: advertising's TV Turkey of the Year.
The ad, for the banking giant Santander, shows McIlroy and two other sports-world luminaries (Olympic heptathlon gold medalist Jessica Ennis and Formula 1's Jenson Button) turning up at strangers' doorsteps to tell them of the bank's 123 account.
In announcing the award, Campaign cited the three stars' "robot style" performances while "stalking people in their homes."
Ouch. And people say Johnny Miller is harsh.
For more news that golfers everywhere are talking about, follow @si_golf on Twitter, like us on Facebook, and subscribe to our YouTube video channel.